Sutro: Love your pool again
The Sutro Pool Monitor is a weatherproof IOT device that helps users monitor and manage the chemistry of their pools and spas.
Finding traditional pool products bland and uninspired—think clunky chlorine floaters and boxed equipment sets—Sutro sought my help to create a beautiful, intuitive smart pool monitor and brand experience worthy of the home.
Role: Lead | Industrial Design, Strategy, CMF, Product Development + DFM, OBX
Clearing things up.
Taking the guesswork out of water chemistry, Sutro enables modern users to keep their pools as pristine as the rest of their homes.
Water, Mark.
The Enlisted Visual Design team crafted a brand identity as serene and pure as the product’s environment.
branding: Mega Tjihn
Direct-to-Consumer Packaging
Shipping directly in a corrugated box, the Sutro brand language is conveyed through economical single-color graphics and flood printed adhesive labels. The various accessories are nested in individual cartons for secure transit and a sequential out-of-box experience.
packaging graphics: Mega Tjihn
On-Site in Shenzhen
In late 2018 I traveled to Shenzhen Valley Ventures for on-site DFM, CMF refinement and EVT sample evaluation.
Shipped and staying afloat.
With initial launch in 2019, Sutro continues to scale and exceed customer expectations.
